Method for The Genre Factor (Finding Out Which Genres Have Best Return on Investment)

Genres with a high potential return on investment are appealing to investors and therefore important to identify as a producer.

Aside from genre, this study also identified two other key factors in potentially high ROI. They weren't that surprising, but they're important to stress. These two factors are Source Material and Name Talent Attached.

As mentioned in the main article on The Genre Factor, the four genres that do best without name talent or well-known source material are: Horror, Comedy, Thriller, and Faith-Based.

All of these are still dependent on execution, but less likely to fail compared to genres like romance, science fiction, action, and drama. 
​

The Hypothesis

Established audiences exist for name talent (stars), well-known source material, and some genres. Certain genres will stand out if we take the "starpower" element out of the equation.
​

Read More